A specialist, not an agency you get lost inside.
Ryan Feldman Media is a one-operator paid social practice. The work is narrow on purpose: Facebook and Instagram ads for home service companies, and nothing else.
Why this exists
Ryan started Ryan Feldman Media after watching home service companies hand thousands a month to agencies that treated a roofer like an online store. Same template, same junior buyer, same reports full of clicks that never turned into work.
Home service businesses run on referrals and word of mouth. That's a great foundation and a fragile growth plan. Paid social, done by someone who actually understands the trade, adds a second lead source you control.
So the practice stays small and specialized. One operator, a focused roster of home service clients, and a single measure of success: qualified jobs booked.
How the work is run
Specialized, on purpose
One industry, one channel. Depth beats a generalist spreading across twelve verticals.
One point of contact
You talk to the person running your ads, not an account manager relaying messages.
Reported in plain English
Leads, cost per lead, and booked jobs. The numbers that decide whether this is worth it.